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The Culture Collective


The Sonar 2018 + D logo.

The Culture Collective is ME by Melia’s cultural initiative, partnering with cutting-edge creative minds from across the globe to bring groundbreaking contemporary culture into ME hotels.

This spring, ME by Melia presents The Culture Collective x Sónar+D, a collaboration which will bring the latest in innovation, technology and creativity to ME Madrid and ME London. Voices of Sónar+D for ME by Meliá will explore how creativity is transforming our present and reimagining the future through the eyes of artists, innovators and business leaders.

Be inspired by creative technologists, leading artists, innovative thinkers, scientists, planners, makers and hackers. Discover leading-edge work, learn new skills and seek opportunities in this uniquely open, relaxed and inspirational environment. Network and explore some of the most lateral minds in Europe while enjoying the unmistakable energy of ME hotels.

Voices of Sónar+D for ME by Meliá is an open dialogue between artists, creators and entrepreneurs who are pushing the boundaries of innovation.

ME MADRID – 24th of April, 19:00h.

Xavi Tribó & José Luis de Vicente

On this occasion, Xavi Tribó (Director of Technology at Glassworks) and José Luis de Vicente (curator of Sónar+D) will talk about how the ideas, languages and tools of the new creative communities have an impact that transcends the creative industry itself.

ME LONDON – 10th of May, 18:30h.

Memo Akten & Mare McPartlin

The artist Memo Akten and the director of Somerset House Studios Marie McPartlin will join Sónar+D curator José Luis de Vicente to talk about how creativity and the growing collaboration between art, technology and science modify our present and are able to imagine new future realities.

Are artists the new interpreters of innovation?

Join Voices of Sónar+D at both the Madrid and London events, focusing on the role of artists in innovation processes and how creativity has become a major driving force of the 21st century in broad economic and social sectors.

Sign up today