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/Destination Guides/London Destination Guides/Joseph
London Destination Guides


High fashion on Westbourne Grove

Clean and minimal, Joseph on Westbourne Grove takes shopping seriously. Come here armed with cash to peruse the rails: Chloe, Dior, Fendi, McCartney… the list continues. And leave time to shop the namesake label, which is only available in London. It’s grown-up, fashion-forward elegance and very West London. Men should head to their newly opened boutique on Savile Row.

Top tip:

Cruising Westbourne Grove is a great day out in itself. Shop at Joseph. Refuel with a martini at Chucs and make your way to the bricks and mortar Matches Fashion to splash yet more cash. End with a pricy but divine cake at Ottolenghi or a glass at Negozio.