Press Releases
ME MADRID REINA VICTORIA, THE FIRST "ME BY MELIÁ" HOTEL OFFERS, A UNIQUE URBAN EXPERIENCE COMBINING PASSION FOR SERVICE, CUTTING EDGE DESIGN, INTERNATIONAL CUISINE AND WORLD MUSIC
Internationally-renowned designer Keith Hobbs transforms the legendary Hotel Reina Victoria in Madrid's Plaza Santa Ana into the first ME by Meliá hotel
Rising star Chef Jaime Renedo creates innovative menus for MIDNIGHT ROSE and THE PENTHOUSE
Madrid, Spain - Located in the Plaza Santa Ana in the heart of Madrid's re-energized city centre, ME Madrid Reina Victoria is the first hotel of the new brand ME by Meliá. Representing a daring, bold hotel concept of experience-based personality hotels which is characterized by passion for service, design, international fusion cuisine and world music, ME Madrid Reina Victoria is already the hottest hotel in this dynamic city.
"ME Madrid Reina Victoria, offers clients an experience which goes beyond accommodation," notes Gabriel Escarrer Jaume, CEO of Sol Meliá. "Guest recognition is the hotel's key point of differentiation. The design, intimate places of discovery and atmosphere draw guests in and the unique energy coming from within and around the hotel is the basis for providing services and amenities designed to target the thoughts, feelings, perceptions and instincts of each individual guest."
ME Madrid Reina Victoria is a hotel for both business and pleasure. Its installations were designed to enjoy an evening out or to work with utmost comfort supported by the latest technology.
Its 192 rooms feature 300-thread count linen, down pillow top mattresses and organic, all-natural products by AVEDA to be enjoyed under luxurious rainfall showerheads. A state-of-the-art home theatre entertainment centre featuring a 32-inch interactive plasma television and CD/DVD, surround sound speakers, WiFi Internet access, an extensive in room library of CD's and DVD's as well as iPod adaptors and connectivity docking stations will keep busy professionals plugged in as well as entertained during their stay. Additionally, guests who arrive without iPods may request a pre-set iPod with over 900 songs to use throughout their stay.
While all the suites at ME Madrid Reina Victoria offer a private terrace, the 110 m2 'Tower Suite' offers breathtaking 360° views of the city. Once the leading room choice of Spain's legendary bullfighters, the Tower Suite offers guests spectacular views from its two ample terraces.
"ME Madrid Reina Victoria brings both guests and locals the most exciting destination hotel concept that Madrid has ever seen," says Guy Hensley, Senior Vice President of Operations of ME by Meliá. "Epitomizing the ideal of urban luxury, ME Madrid provides guests with everything they have come to expect from a five star property along with new positive and memorable surprises."
In designing ME Madrid Reina Victoria, internationally-renowned British architect Keith Hobbs of United Designers has maintained the beauty and grace of the original architecture, while incorporating the spirit and edge of ME by Meliá through the use of exclusively designed furniture, innovative artwork and eclectic fixtures. The combination of these elements along with the implementation of a sophisticated colour palette and a meticulously-cultivated play list of music buzzing in the common areas creates an attractive and relaxed atmosphere for guests to appreciate throughout the hotel.
Upon entering the lobby, guests encounter a long dynamic space filled with natural light that offers intriguing glimpses of the drama unfolding beyond. The ambiance of the space is skillfully orchestrated by the hotel's Experience Manager, who ensures that all guests experience a personalized culture within an urban retreat - a place that resonates with their passion for life.
ME Madrid Reina Victoria's bar and dining venues attract the city's fashionistas, hipsters and movers & shakers with a seductive combination of globe spanning cuisine and scintillating ambience. Rande Gerber, who along with his brother Scott, is the founder of the Gerber Group and creator of ME Madrid's MIDNIGHT ROSE, the glamorous ground-floor restaurant and lounge. With its luxurious finishes and modern, eclectic furniture, MIDNIGHT ROSE appeals to everyone, whether for impromptu gatherings or late night rendezvous.
THE PENTHOUSE, also created by Rande and Scott Gerber, is a rooftop terrace flaunting the most spectacular views of the city and already ME Madrid Reina Victoria's hallmark hotspot. Whisked up from the ground floor in a private elevator, hotel guests and the public alike can experience THE PENTHOUSE terrace bar where the people are as dynamic as the unobstructed city panorama over the famous Plaza Santa Ana. Outside guests are called to recline on decadent cushion filled beds, delicately enclosed by floaty fabrics while indoors, guests can sink into the comfortable lounge or immerse themselves in the exclusive VIP Bar.
Rising-star and local talent Jaime Renedo is Executive Chef of ME Madrid Reina Victoria and is responsible for the creation and execution of the menus in both MIDNIGHT ROSE and THE PENTHOUSE.
"The design of the restaurant, lounge and rooftop bar incorporates the glamour and excitement of Madrid with the richness of cutting-edge design," said Rande Gerber. "As with all of our properties, we create a unique vibe in our lounge and roof-top terrace by implementing an international mix of style and music."
ME Madrid Reina Victoria also offers 4,400 square feet (more than 400 square meters) of meeting, reception and conference space that can be separated into seven individual spaces. Located on the Conference Level, the rooms feature state-of-the-art technology, adaptable to the needs of the most decisive business person. Guests can also make use of the 24-7 Business Center, which features high-speed internet, computers, facsimile and scanner.
ME Madrid Reina Victoria is centrally located with easy access to all major attractions including the Prado, Thyssen-Bornemisza and Reina Sofia Museums, Retiro Park, Parliament, Puerta del Sol, Plaza Mayor, the Royal Palace and the business and shopping districts, with plenty of eating and drinking options. Barajas Airport is only 14 km from the hotel and Atocha Train Station is about 2 km away.
About ME by Meliá
ME is a contemporary interpretation of the Meliá experience. It is a brand which seeks to fuse innovative style with local flavours in order to captivate travellers of a common psychographic - those with a decisive taste for cutting-edge art and design, international cuisine and world music - rather than a common demographic. By capturing these elements in urban and resort destinations, this new philosophy ignites a passion in each guest while appealing to their senses and emotions. The experience is unforgettable. Learn more at www.mebyMeliá.com.
About Sol Meliá Hotels and Resorts
Founded in 1956 in Palma de Mallorca (Spain), Sol Meliá is the world's largest vacation company. With more than half of its industry leading hotels located in destination cities, Sol Meliá is by far is the largest hotel chain in Spain and one of the most prominent in Europe. Sol Meliá's portfolio of properties includes more than 350 hotels in 30 countries over four continents and it employs over 32,500 people in its Meilá, ME by Meliá, Tryp, Sol, Paradisus, Sol Meliá Vacation Club and Luxury Lifestyle brands. For more information and reservations visit www.solmeliá.com.
About Gerber Group
Rande Gerber and Scott Gerber are the founders and principals of the Gerber Group. The company, an evolution of their trademark brand, The Whiskey, was created to develop innovative nightlife, hotel, restaurant and lifestyle concepts. Rande Gerber founded The Whiskey nearly 15 years ago and has since become the most influential nightlife proprietor in the country. The extraordinary success of The Whiskey Bars has established the Gerber Group as pre-eminent tastemakers, with an uncanny ability to create chic, seductive bars with modern glamour that reflect the times and national moods. Their nightlife brand and vision continues to expand, developing restaurants and hotel bars across the globe.
The Gerber Group's latest ventures include Stone Rose Lounge at the newly renovated Sofitel Los Angeles; Midnight Rose, a restaurant and lounge and The Penthouse, a roof top bar, in the historic Hotel Reina Victoria now ME Madrid; The Beachhouse, a modern Mexican restaurant with Chef Richard Sandoval; and Rose Bar at ME Cancun, a luxury resort in Cancun, Mexico; and a partnership with Maxim Magazine to develop Maxim Lounges the first of which debuted at ME Cancun. For additional information, visit www.gerberbars.com.